The ‘INSANE Crazy Cart Drifting – Top Gear Magazine’ video of which had previously reached viral status with 1.4 million views on Facebook, has now been launch on You Tube. Within the first 24 hours the video has reached 85 thousand views, of which were exclusively generated from the Top Gear You Tube channel subscribers sharing the video themselves. This alone is great news and proves that the video content is rich. The question now is, will the video on You Tube reach the same heights as it did on the Facebook platform. The You Tube platform provides further longevity for video content due to wider search and recommendation power and greater accessibility. You Tube is truly the snail in this experiment but will slow and steady eventually win the race?