Britain’s Biggest Popstars Go For A Ride On A Razor

Posted by & filed under Razor Buzz.


One Direction’s Zayn Malik is the second member of the boyband, within a week, to hop on a Razor scooter after going public with girlfriend Perrie Edwards from Little Mix. The new couple were pictured squeezing up together on Razor’s E300 electric scooter in today’s Sun newspaper.

The young couple took a ride on the Razor scooter around the private carpark, unfazed by photographers as they snuggled up on the E300. The couple demonstrated that there’s plenty of room for two to get cosy.

The story, published online and in The Sun (23 May), trended worldwide within minutes of breaking on the newspaper’s Twitter and today’s full page shot netted an AVE of over £50,000 for Razor. A great result for the world’s number one scooter brand who has reported a 60% increase in volume sales year on year.

Judging by the response fellow band member, Liam, received last week after posting a picture on Facebook of himself the Razor Storm Ultra Pro Lo, One Direction fans will be desperate to get hold of an E300.

Liam’s picture clocked up a whopping 61,000 likes, 3964 comments and 1045 shares to date.

Katy Fletcher, Brand Manager for Razor comments: “As scootering continues to take the UK by storm, it’s great to see young stars like Zayn and Perrie embracing the fun on their Razor E300.

“Our electric-powered scooters are guaranteed to put some zip in your ride and with an increasingly expanding range there is something for everyone, from eco-friendly scooters to juiced-up off road products. Razor remain dedicated to producing the coolest, most innovative products for all ages, and look forward to seeing more budding stars jumping on board.”

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Notes to Editors:

About re:creation

Founded in 1998, re:creation is a distributor and developer of exclusive, original toys that are at the forefront of lifestyle trends. Their product line is under-pinned with top performing award winning brands. In a fast-changing industry that’s centered around what a young audience demands, re:creation is a business with a heartbeat, whose passionate, pioneering and inspiring team know that whoever we are and whatever our age, we all like to play with stuff and do things that are energetic and fun. re:creation’s mission is to select desirable products and brands that marry innovation with high quality, on-trend products that are fun and value for money.