About Razor

It’s not how you ride, but how the ride makes you feel.

From day one, Razor has focused on providing the very best riding experience, combining cutting-edge technology, high-quality materials and innovation to deliver products designed to suit riders’ evolving lifestyles.

Our position in the Rideon category has always been driven by great brand strength and innovation and this commitment to creativity has helped consistently deliver dramatic and better than market category growth for all our retail partners. After two years, our ride on business has more than doubled in size, we can assure our customers of another phenomenal year in 2012 with the backing of the unstoppable Razor brand. Razor has been at the leading edge of ride-on technology for over a decade and is now in the UK and Globally the number 1 brand in wheeled action sports.

Razor draws on a strong heritage in Southern California, the spiritual home of surfing, skateboarding and extreme sport culture and these influences can be seen in a wide range of rideon technologies that most kids and adults can easily use. In 2012 the brand will continue to be fully supported with heavyweight marketing programme. The Team Razor pro stunt team will make frequent appearances at extreme sport and consumer events and will play a key part in driving the brand culture and appeal of Razor in keeping with its status as number 1 in the UK market.