Razor Shines at Toy Fair!

Posted by & filed under Latest News, Media Coverage, Uncategorized.

From the constant flow of media contacts checking out our new products and the camera crews glued to Ali’s trick skills, to the upbeat Happy Hour we hosted in the booth, Razor had some big BUZZ at New York Toy Fair! We briefed more than 60 media contacts at target media outlets (sample list below). And once again, the cameras flocked to Razor and we hosted a massive amount of camera crews in our booth. We scored incredible television coverage, both national and top market airings.

A definite highlight of the week was coverage on The View, a national talk show on ABC (4.7 million audience reach!). The new FlashRider 360 was featured in the “Best of Toy Fair” segment with toy expert Elizabeth Werner. The hosts had a blast riding on the product! You can’t buy this kind of media exposure, it’s priceless.

See it here:

Razor Featured on ABC During Toy Fair!

Posted by & filed under Latest News, Media Coverage.

ABC News (national) featured Razor as part of a Toy Fair segment with toy expert Laurie Schacht. Laurie visited the Razor booth, interviewed Sheena Stephens, and rode around on the Sweet Pea Pocket Mod and the FlashRider 360. Fantastic coverage for the brand with great product visuals!

Check it out!

Razor BoGo featured in Popular Science Magazine

Posted by & filed under Latest News, Media Coverage.

Recently, Popular Science Magazine featured the Razor BoGo pogo stick in their The Goods; a dozen great ideas in gear feature. They had this to say:

“Unlike most pogos, the BoGo has a flexible fiberglass bow on its front. Working with a coiled metal spring in the base, the bow helps capture more energy when compressed, and allows riders to bounce two thirds higher with no extra effort”

To see more, click here.